Polaroid was invented as an attempt of simplification of the process reserved only for the masters of the dark room, and although it had a great ambition to become a serious competitor of the classical photo development, it never achieved it. Still, Polaroid gained big popularity and many users and fans. It announced something in which later digital photography succeeded, which are practicality and mass and simple usage. Due to its imperfections, Polaroid photography never seriously endangered analogue one, but it is because of them that it was always perceived as artistic. This is also the reason why Polaroid company, through its history, very often hired artists and professional photographers
in its campaigns.

However, the circumstances have drastically changed with the introduction of digital photography, which caused a revolution by enabling photographical expression to all users regardless of their previous knowledge and education concerning photography. The photo industry experienced a real boom, while instant analogue photography, because of its inability to respond new market needs, disappeared. In June 2008, Polaroid company globally stopped the production of instant film by shutting down its factories in Mexico
and the Netherlands. This moment was followed by numerous demonstrations and disapprovals of nostalgic Polaroid users all over the world, which motivated Impossible B.V. to start up an ‘impossible’ mission of saving Polaroid photography. Today, 22 of March is a great day for artistic and photography scene, as it is the day when The Impossible Project, after facing many challenges and troubles, became possible as they successfully launched their new instant films compatible to the old Polaroid cameras.

In order to celebrate this great moment, BLUR magazine created a real Polaroid treat – a special edition in which all details about the ‘freshly’ produced films will be revealed, where we will show test photographs shoot on the new films, but also present a new section INSTATATION through which we will be presenting work of many Polaroid photographers, and which will, we believe, become a ‘must see’ for all instant film lovers.

Within this special issue, we have also presented some more intimate photographs since Polaroid was know, to many, as an ideal method of shooting small personal home photos.
This safe system, through which it was hard to make uncontrollable and unwanted copies, enabled more relaxed photo shooting. To the ladies, guaranteed of privacy in order to get rid of their extra clothes, and its imperfections enabled safe hiding of their identity. Although, probably, not so many of these photos will be sent to our redaction, we still keep our fingers crossed. In the meanwhile, with the aim to encourage those who possess this kind of photos, we have published two Italian masters of Polaroid erotic.

At the end, in order to conclude this great Polaroid story, in December 2009 BLUR started up a big international photo competition entitled The Best Polaroid Photo. Of course, the intention of the competition was never to gather all ever best made Polaroids, since due to the logistical reasons it would be quite impossible. Instead, it offered a quite subjective approach and experience of these works. There were no strict criteria and guidelines upon which exactly these 30 photos were selected by the jury, as we were ruling based on our personal preferences, the same as we asked you to do. Beside the jury, the final decision was up to you so that you could also, in this way, participate in this historical moment.

We would like to thank al participants of the competition and voter for their supports, as well as congratulate all finalists and winners.



With the availabilty of the first new Impossible Instant Film, Impossible is now in the honorable position to support and cooperate with all the contemporary photographers and artists whose work is based on the magic of analog Instant Photography.

Starting with the very first packs of testfilm of the new PX Silver Shade material, Impossible invited several carefully selected photographers and artists worldwide to utilize the new materials and to discover its potential and capabilities - and to therewith start building The Impossible Collection: a new archive of contemporary Instant Photography artworks.

So far the following artists provided their work and carefully interpreted the new Impossible materials, building the base of THE IMPOSSIBLE COLLECTION:

Alison Garnett (CAN)

Ani Asvazadurian (AT)

Aurélien Dumont (FRA)

Beppe Bolchi (ITA)

Boris Zuliani (Frau)

Brian Henry (USA)

carmendevos (BEL)

Chloe Aftel (USA)

Claire B. (FRA)

Dan Ryan (UK)

Danny Clinch (USA)

Didier Le Pecheur (Frau)

Emilie Le Fellic (FRA)

Filippo Centenari (ITA)

Grant Hamilton (USA)

Heather Champ (USA)

Holger Homann (GER)

Jake Chessum (USA)

Jeff Hutton (USA)

Jeff Sutter (USA)

Jennifer Rumbach (GER)

Jeremy Kost (USA)

Jessica Hibbard (USA)

Josh Goleman (USA)

Justin Craigen (USA)

Laura A. Watt (USA)

Leah Reich (USA)

Lia Sáile (GER)

Lindsay Josal (USA)

Nancy L. Stockdale (USA)

Philippe Garcia (FRA)

Pino Valgimigli (ITA)

Rebecca Rust (CH)

Sean Tubridy (USA)

Simone Frignani (ITA)

Steph Parke (USA)

Rhiannon Adam (UK)

Richard Bevan (UK)

Zora Strangefields (GER)

Furthermore, the supporters of The Impossible Project recently placed a binding offer to purchase the International Polaroid Collection, located in the Musée de l‘Elysée, Lausanne. Impossible‘s intention is not only to preserve and protect this unique collection from being sold in parts, but also to re-open and expand it by providing the new Impossible film materials to contemporary artists.


The international competition of Polaroid photography The Best Polaroid Photo has finished. We have received over 500 of your applications out of which the panel chose 30 finalists. Selection criteria was not predetermined – the most important thing was the subjective experience and emotions that the photos evoked, Based on this, we also asked you to help us select the best ones which we will award accordingly.

INSTANTION Alessandro Giudice & Daniele Pezzoli, Italy

Alessandro Giudice | http://www.alexgiudice.com

Daniele Pezzoli | http://www.danielepezzoli.it