They claim a picture says a thousand words, as in the case of our current front page, where a photograph by author Mathieu Richard-Arcouette perfectly symbolizes the new situation our magazine faces. But, if you haven’t already noticed the new design of our web page, you must have seen the domain name. In case you proceeded automatically, as most of us do while we surf, merely to downloaeved the latest issue, we have a surprise for you.

Is there anything strange about the logo you are so used to? Same dimensions, identical typography, equal number of letters, however – a different name, which is a bit more blurry than before. Even three letters match, but they are in a different order. Why, what for, and what happened?

…every change hurts a bit. We all somehow subconsciously know this, which is the reason why we are afraid of changes and often unnecessarily try to postpone them. Despite possibly creating wounds that slowly heal or leave bitter aftertaste, changes are necessary because they are the only path to improvement and progress

It is quite obvious that, despite the change, we didn’t want to break the links to our, now former, Bulb magazine. Otherwise, we would have chosen a completely new name, visual identity and made whatever changes. On the contrary, we decided to nourish the tradition and if you take a look to what the editorial staff blurb says, you can see almost all collaborators are still there. Our family even grew so that our common project could do better and have greater results.

Snake has always been a symbol of change, and as it sheds its skin when it becomes too small, we too had to make certain changes in order to improve. However, every change hurts a bit. We all somehow subconsciously know this, which is the reason why we are afraid of changes and often unnecessarily try to postpone them. Despite possibly creating wounds that slowly heal or leave bitter aftertaste, changes are necessary because they are the only path to improvement and progress. Krešimir, co-founder of Bulb magazine, will no longer be on the Blur team and will face new challenges by running the Bulb association. Given that Krešimir was the one who suggested the Bulb name, and us being such gentlemen, we let him keep it. We would like to thank him for all the effort and work. In front of us there are now new goals and paths which will, we are convinced, justify necessary changes.

But let us go back to our first thought that a picture says a thousand words. Is it always so, is this an undisputable rule? Imagine, for example, a photograph where you see two lovers hugging, an aesthetic and artistic love scene that hides more than it reveals. Everything fits perfectly, a photograph worth admiring.

Suddenly, as the seed of doubt arises, followed by a negative cliche of a half empty instead of a half full glass, the perception of the same love scene changes. All of our moralistic, philosophical and diabolic alter egos have something to say. Perhaps this is a man that cheats on his wife, or vice versa? Maybe it’s a man with 2 women? What if one of them changed his/her sex, or if this is actually a man with a blow-up doll… If it would make any sense, or if we had more time and space, I am convinced we could gather more than one thousand words.

On the other hand, we are completely immune to and not affected by important things which we should constantly question, react on and think about, yet we remain utterly apathetic. We can not but wonder if photography and photographs should act in this manner as well? Despite the difficult economic situation, time when everybody cares but for material interests, when there is no class and everything seems so tacky, while media constantly bomb us with rubbish and depression, a bunch of workaholics volunteer and try to further improve this magazine.

Despite possibly creating wounds that slowly heal or leave bitter aftertaste, changes are necessary because they are the only path to improvement and progress.