Polaroid re-positioned itself from an analog Instant Film Production Company to a global Consumer Electronics and Digital Imaging company, with new high quality mass products. Shutting down factories in Mexico and Netherlands in June 2008, production of integral Polaroid film was globally stopped.
In October 2008, the company of Impossible B.V. founded the ‘Impossible project’ and acquired the complete production plant in Enschede (Netherlands). They engaged the most experienced team of Integral Film experts worldwide, aiming to re-invent and re-produce analog instant film. Since some important components of Polaroid film do not exist anymore, this ‘impossible’ project is focusing on the development of completely new film that could also be used on vintage Polaroid cameras. The first prototype is expected as soon as October 2009, and production is planned to start beginning of 2010.
Blur magazine is proud to be an exclusive media sponsor of the ‘Impossible Project’. The magazine supporting and ‘celebrating’ artistic photography, it is always a pleasure for us to encourage such courageous and historically important undertakings which will, we are convinced, not only succeed but lead to a true cultural revolution in the world of photography. In this issue you can read an exclusive interview with Florian Kaps, executive director of the project, and find out all the facts related to the ‘Impossible Project’ as well as how to contribute to its success. More on this on page XY. In addition, our next issues will continue covering this topic – we will inform you about the development of the project itself, survey the history of Polaroid film, current projects done using this specific technique and introduce the work of one Croatian Polaroid photographer.
For further information related to the ‘Impossible Project,’ please visit the official web page: